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t have a clear direction on what they are doing or how to get the best results for their efforts.
If you can find a captive audience (person sitting on a computer watching a video of whatever all day) you can sell them something...or try to anyway. The article goes on to warn, however, that _the lack of ROI around social media, and the belief that such duties should be spread around rather than concentrated in one unit, may limit that growth (of social media marketer as a job title).
The vice president of marketing at Universal Orlando Resorts had the responsibility of planning a marketing strategy to introduce the new Wizarding World of Harry Potter Theme Park there in Florida. ' 78% of consumers trust peer recommendations ' Only 14% trust ads.
Social media is hard enough to navigate without adding the workplace element.